Think of Brands as Authors Creating Worlds DEEP INSIGHTS NAMING ARCHITECTURE BRAND PLATFORM ON-BRAND INNOVATION PETIT BATEAU LINDT SPREAD LA GRANDE EPICERIE DE PARIS VIA BLOON FORGE DE LAGUIOLE SOFITEL LA TALEMELERIE LAURENT PERRIER MOËT & CHANDON LINDT LINDT CONNAISSEURS MONOPRIX MOUTON CADET MONOPRIX CASINO CONFITURES LINDT NUXOR MONOPRIX HOMME CASINO LEFRANC BOURGEOIS CASINO POP CORN T-FAL MICHELIN MINIM INNOVATION CHEFS CANTEEN INNOVATION ANATOMY INNOVATION SPLENDOR SOLIS INNOVATION COMING SOON WONDERFUL TREND FUTURES SEMIOTICSTUDIO BLOG THE PLANET OF SIGNS