CASINO FOOD RANGE

From Uniformity to Singularity.

Casino private label aims at creating a new reference for brand retail in France.

The strategy is to reveal the singularity of each product in a creative, beautiful way as opposed to make all the ranges uniform with the same shared branding.

The identity for each range is designed to evoke the quality, great taste and emotional resonance of the products. With a great attention to details, fonts and iconography, the new Casino food range looks delicious, beautiful and engages with the modern consumer in search for authenticity and integrity.

You Taste What You See.

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