From Uniformity to Singularity.
Casino aimed to make a big splash in the Own Label brand retail market in France. The strategy was to reveal the singularity of each product in a creative, beautiful way.
The design for the jam range enhances the truth in the fruit. Botanical books full of colored prints inspired the illustrations which capture the visual pleasure of seeing fruits with their leaves. A contemporary B&W font contrasts with the authentic illustration. The Jelly and Light ranges are clearly differentiated while sharing the same family’s origins.
You Taste What You See.