Brand is Design and Design is Brand.
A Brand is made up of reality and fantasy. In the pre-digital era, the fantasy story was told by the advertising, adding value and personality to the product or service. But the broadcast model of Brand building is not sufficient any more. Today, consumers expect reality and fantasy to fuse into one engaging, online and offline, designed world.
This is Design Momentum.
Design Momentum has stopping power
It changes behaviour patterns
It improves user experience
It elevates the Brand.
What we do: product, graphic, packaging, retail, art direction, storytelling and web/UX design.