How to refresh an iconic gift box ?
Lindt Connaisseurs is the leading assortment box of pralines in Switzerland. However any leader needs to stay in tune with the present time. Gifting is changing. Gold remains gold but its representation does evolve. We explored all the potential shades, nuances and finishes of gold to express taste, quality and modernity.
The shiny monogram printed on the box background adds a touch of sophistication as an ownable sign of finesse for the brand. The precious pralines are presented in a fresh, lively way as a new signature for the virtuosity of the Maîtres Chocolatiers.
Outside Switzerland, the gift box is named Swiss Luxury Selection. And as there is no real ribbon, we designed a 2D elegant reproduction of the ribbon with a seal.