We dig deeper than conventional research for at least 2 reasons:
Consumers do not tell always what they think!
Consumers do not formulate everything that motivates them and that is called…
Our proprietary research process is based on semiotics and creative consumer workshops to reveal hidden keys to understanding.
Why Do It?
To Reveal your Brand essence
= Who you are and what you own.
To Investigate your image
= The consumer need-gap and how to bridge it.
To Explore your Brand’s creative power
= Your innovation drivers.
How It Works?
The process combines 4-hour creative consumer workshops including collages (the Brand planet today vs the Brand planet tomorrow).
With semiotic analysis of the Brand and the collages.
We have strategically advised the top management of houses and brands as various as Dior, Christofle, Chanel, The Body Shop, Lindt or Monoprix. See our selected case studies below.
To discover more about semiotics, visit our dedicated website www.semioticstudio.com