People do not buy products but meanings. Consumption drivers are not only utilitarian but linked to profound emotional, psychological and sociocultural reasons.
Our proprietary research process explores the subconscious where our affection lies, to :
- Reveal your Brand essence – who you are and what you own
- Investigate your image and future – what you may improve
- Explore your brand creative power – your innovation drivers.
The process includes creative consumer workshops coupled with semiotics of brand and consumer collages (today vs tomorrow). Visit www.semioticstudio.com to discover more about the tool used by leading brands and retailers such as Dior, The Body Shop, Christofle, Lindt, Casino or Monoprix.