People do not buy products but meanings. Consumption drivers are not only utilitarian but linked to profound emotional, psychological and socio-cultural reasons.

Our proprietary research process explores the subconscious of where our affection lies, in order to :

  • Reveal your Brand essence – who you are and what you own
  • Investigate your image and future – what you may improve
  • Explore your Brand’s creative power – your innovation drivers.

The process combines creative consumer workshops including consumer collages (the Brand today vs the Brand tomorrow), coupled with semiotic analysis of the Brand and the collages themselves. To discover more about semiotics used by leading Brands and retailers such as Dior, The Body Shop, Christofle, Lindt, Casino or Monoprix, visit