Why a Platform?
Most Brand Platform templates are outdated because they were defined before the digital age.
They do not take into account the diversity of communication channels including social media nor the growing consumer expectations for editorial content.
If Brands are to create Worlds as Authors do, stakeholders need a robust tool. A tool to reconcile the sharpness of purpose and the richness of knowledge-value.
Our ‘Augmented’ Platform will layer and articulate your Brand Strategy – providing marketing teams and agency partners with a precise purpose and inspiring content. We have inspired clearsighted Brand Strategies for brands and retailers as different as Dior, The Body Shop, Christofle, Lindt, Casino or Monoprix. Discover our selected case studies below.
We now leverage this expertise with DNVBs to help them build their digital influence.