Casino Iced Tea
From uniformity to singularity.
Casino own label aims at creating a new brand retail reference in France. The strategy is to reveal the individuality of each product in a creative, beautiful way.
The design for the Iced Tea range dramatizes the luxuriant sensations of these fruity or minty refreshing drinks. A dedicated font has been fine-tuned to deliver a message of quality.
The color palette breaks the category codes while enhancing the oral pleasure of each fruit. A watercolor in blue & green shades encapsulates the specificity of the light version while sitting proudly within the family.
You Taste What You See.