Casino Iced Tea
From Uniformity to Singularity.
Casino aimed to make a big splash in the Own Label brand retail market in France. The strategy was to reveal the singularity of each product in a creative, beautiful way.
The design for the Iced Tea range dramatizes the luxuriant sensations of these fruity or minty refreshing drinks. A dedicated font was fine-tuned to deliver a message of quality.
The color palette breaks the category codes while enhancing the pleasure of each fruit. An icy watercolor painting in blues & greens reveals the light version while sitting proudly within the family.
You Taste What You See.