Casino Iced Tea

From uniformity to singularity.

Casino own label aims at creating a new brand retail reference in France. The strategy is to reveal the individuality of each product in a creative, beautiful way.

The design for the Iced Tea range dramatizes the luxuriant sensations of these fruity or minty refreshing drinks. A dedicated font has been fine-tuned to deliver a message of quality.

The color palette breaks the category codes while enhancing the oral pleasure of each fruit. A watercolor in blue & green shades encapsulates the specificity of the light version while sitting proudly within the family.

You Taste What You See.

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