Casino Cooked Fish

From Uniformity to Singularity.

Casino aimed to make a big splash in the Own Label brand retail market in France. The strategy was to reveal the singularity of each product in a creative, beautiful way.

As each product of this range is an iconic french recipe, why not design the packaging like a recipe book? Each pack is divided into 2 parts: on the left the recipe ingredients and on the right the result.

With a clear, refreshing color code to easily differentiate each recipe, a no-frills art direction shows the dishes in a straightforward way inspired by modern food book style.

You Taste What You See.