Sofitel was successfully repositioned as a luxury hospitality brand thanks to this identity program. Playing with the O as a ring, the logo and the new identity system celebrate the elegant union of the French Art de Vivre with the true vernacular experience.

sofitel logo black luxury hotels
sofitel logo symbol ring black
sofitel logo ring luxury hotels symbol O black
sofitel logo before after luxury hotels accor ring O
sofitel accor website francaise vie destination legend
sofital stationery logo black white O ring
sofitel logo building sign gold china
sofitel logo business card colors destination marrakech moorea blue island africa brown orange

With Lewis Moberly London.