PETIT BATEAU

From ‘storage’ packaging to engaging packaging.
Petit Bateau is in France the reference for babies, kids and adults clothing & underwear.
Working as a storing unit, the previous ‘packaging wall’ was not inciting customers to navigate and discover the collections’ depth. The new packaging design not only dramatically clarifies what’s inside but delivers the brand message of having pioneering these iconic shapes.

Top stickers enable to find easily the right size in new merchandising trays. Back of pack reminds customers what does this legendary brand stand for.