MOUTON CADET

The previous Mouton Cadet identity and packaging was not making any sense to the young generations.
« It’s like in the theater, the curtain goes up, but the stage is empty » was the key insight shared by every consumer in any country.
Time for the N°1 Bordeaux brand worldwide to make a step change while keeping its distinctiveness.
By creating an iconic “image” of the brand name (which means the youngest sheep) echoing the grapefruit, the new design re-establishes the brand in the vineyard with her outstanding pedigree. Most of the drinkers are now convinced this label is The One that never changes.

mouton cadet old bottle before label philippe baron rotschild blue gold
mouton cadet logo philippe baron rotschild gold
mouton cadet label philippe baron rotschild black gold vin 2002 bordeaux
mouton cadet label philippe baron rotschild black gold vin 2002 bordeaux blue bottle

With Lewis Moberly London.