Minim is a new concept for low-tier private label retail. Low prices should not imply cheap or dull designs. On the contrary, these designs should project a smiling, welcoming face, to attract a younger generation and all those who do not want to spend too much on daily products.
The ‘Potato Print’ design concept encapsulates this new spirit: it is easy, illustrative, charming and demonstrates the idea that we can do a great deal with very little.
Minim is part of our innovative concept portfolio. As a Client you may be interested by this seed. Please contact our team to grow this innovation seed with us.