How to extend the Lindt Brand power to new categories?
For the spreads, we created a new identity rooted in the brand DNA introducing the blue and gold colours and the ‘wave’ shape. The wave shape pays homage to the Lindt & Sprüngli conching discovery leading to the unique smooth and creamy chocolate fondant.
Blue and gold, the Lindt Brand colours, echo the premiumness of the brand experience. The stylish food shots engage with the consumers while expressing the ultimate quality of the products.