LAURENT-PERRIER

How a simple change makes waves in a Brand identity with success. By revising her Maison logo with a sense of hierarchy and pace, the Laurent-Perrier brand takes a new fresh and pride role on the bottle. Sharper and shorter, more elegant with more finesse, the new label for the iconic Cuvée Rosé demonstrates in design terms how right is less is more. Bringing such an evidence that all labels of the acclaimed champagne have followed the same path since then.

With Lewis Moberly London.