Bloon

Bloon is the French DTC brand that sells a new generation of stylish seats for the home/office. Their round shape enable to sit in motion which is good for the back. The challenge for us was to create the right identity bridging two worlds : the world of interior design and the world of well-being. So we came up with the concept of Flow – the idea of energy circulating in the body, strengthening the back and stimulating the mind. You can feel the circulation of energy in the logo and through the graphic device we created to illustrate the flow around the body.