The usual verbal brand platform, which says too much or too little, is not fit to build multi-channel brand equity or to inspire an on-brand innovation pipeline.
If Brands are to create Worlds, stakeholders need a more robust tool. A tool to reconcile the sharpness of a strategy and the richness of a legacy, purpose and pedigree. A tool to fuel all channels with content-building Brand equity.
Our ‘Augmented’ Platform will layer, articulate and illustrate your Brand World – providing marketing teams and agency partners with an inspiring content framed in a clear and simple format.
We have inspired Brand Platforms for brands and retailers as different as Dior, The Body Shop, Christofle, Lindt, Casino or Monoprix.